Pay it forward — Warriors On Cataract

Hello everyone!

Ok, so there are many things I love about my job.  Of course to receive continued validation from women all over the world, and to hear their individual stories of how GoGirl has helped them more than they could’ve imagined is pretty great. Right?  But something else I love is how I am often presented with an opportunity to help and support wonderful organizations, and which also allows me to help bring awareness to others.

So with that said, let me tell you a little about Warriors on Cataract.

Warriors on Cataract is an organization that is dedicated to healing wounded veterans. Disabilities include traumatic brain injuries from explosions and other cranial impacts, gunshot wounds, spinal injuries, multiple amputations, post-traumatic stress disorders, among other permanent combat wounds.

Warriors on Cateract has discovered an effective tool in the form of “bonding raft trips” to heal and integrate disabled vets back into society.  The warriors tend to spontaneously form support groups, bond up, and talk through their stuff.  A VA therapist that comes along has confirmed that these soldiers are better healers among themselves than what the VA can accomplish with therapy and medications.

One whitewater trip in particular, “All Women Wounded Warriers”, are women who are facing deep psychological trauma from sexual assault and violence in the military.  Mixing them with male wounded vets would have a chilling effect.

So how does GoGirl fit in?  I’m told that GoGirl was touted as “My New Best Friend” by female rafters.  Because the National Park Service requires “#1” in the river only in order to keep the campsites more pristine, GoGirl negated the need to wade into the cold Colorado River. Perfect!!

WoundedWarrior2   WoundedWarrior

We are just one of many who make contributions towards Warriors on Cataract, but with everyone’s support, this has enabled them to grow from a single 4-day whitewater raft trip down the Colorado River to now trips at Ski Camp at Steamboat Springs, houseboat cruises on Lake Powell and Mountain Camps above Steamboat Springs.  They are now able to serve about 150 disabled vets each year.

If you would like to learn more, or find ways to support, please visit their website at

Thanks for reading, and as always, I’d love to hear from you!  I hope everyone’s new year has started out great—and I’m happy to say, (especially from being from coooold Minnesota), Spring is just right around the corner!

Until next time! 🙂


Sarah Dillon GoGirl Founder Brands that Empower

Sarah Dillon
GoGirl Founder
Brands that Empower


Miley and More

Hi everyone!  I hope everyone’s new year is starting out to be a good one so far!

So, any Miley Cyrus Instagram followers here?  She has over 13M, (wow!) so I’m wondering – did any of you happen to see a post a week or so ago about GoGirl?  (Due to the vulgar content, I’m choosing not to share her post, but if you are curious, check it out!).

I am not one of her 13+M followers, but one of her “followers” did share it with me and I will say this:  Gone is Disney’s Hannah Montana. 🙂

So when I first read Miley’s post about GoGirl, I have to be honest, I was a little disgusted and even a little bummed out.  But after seeing 1000’s (yes – 1000’s!!) of women coming to GoGirl’s defense, I was less disgusted, and rather uplifted.  I was also reminded of the challenges we’ve had of normalizing GoGirl and the sociology behind the product.

It really shouldn’t surprise me that Miley would find GoGirl a bit freaky.  I did laugh about her comment about storing GoGirl in a purse and how gross…. It reminded me of an interview I had at the Minnesota State Fair with a fairly skeptical local radio host, (a man..), and while he was beginning to understand the logic behind GoGirl, he was right there with Miley’s thoughts, which were…..yuck! (in nicer words)- when storing it after use.  I couldn’t help but respectfully point out that we, (us ladies) are glad to not put “it” back in our pants.  It was so great to look out onto the crowd and see the validation, heads nodding, and people laughing.

Since the launch of GoGirl in 2009, we’ve learned so much – we knew we would.  Initially we anticipated that the demographic would be skewed to younger aged women.  We were pleasantly surprised to find a broader ranged market of 27 to 70+ years of age.  It’s not uncommon for a woman to not get GoGirl, especially if they’re under 25, who maybe don’t camp, travel, or hike like many women.  That’s not an insult or a challenge, it’s simply that some women get it and some don’t. (Very happy that’s changing every day!)

GoGirl isn’t for all women. But the fact is, more and more women are benefiting from GoGirl, and every day more women are becoming aware of this option and making the decision themselves if this is beneficial to their lifestyle.  That’s pretty amazing, but from a sociological standpoint, it’s about empowerment and independence in making your own determination.

Peace to Miley and I’m glad she posted about GoGirl. She helped bring attention to GoGirl and she’s keeping the conversation going, and that’s what I like!

Happy New Year to everyone!  Wishing everyone goodness, great health and happiness in 2015!

Thanks for reading, and until next time…..:)


Sarah Dillon GoGirl Founder Brands that Empower

Sarah Dillon
GoGirl Founder
Brands that Empower

Twelve Days of Fun – Thanks, Lifestyles and Winners

Thanks everyone who registered for the 12 Days of GoGirl Lifestyles giveaway.

So Many Lifestyles!  This last twelve days have been really fun writing about the various lifestyles of GoGirls. Many women when they first hear of GoGirl, wonder if GoGirl will benefit them. Writing about lifestyles and hearing from women about how they use GoGirl is always helpful.  Many women could benefit from GoGirl so it’s up to us to share the word and help women see the potential.

Our 12 Days of GoGirl Lifestyle Winners (drumroll please…)

– Congratulations to Marita, our grand prize gift basket winner.
– Congratulations also to each of our GoGirl Winners.
               Meghan, Suzanne, Alyssia, Sasha, Andrea,
Nora, June, Missy, Mikayla & Jill

Registrant Lifestyle highlights and Comments:

Curious about what we heard from women?
 – 35%+ said they are Active GoGirls
– 15% said they are Travel GoGirls
– 15% said they are Medical GoGirls
– 10% said they are Outdoors GoGirls
 –   3% said they are Pregnant or had used GoGirl while pregnant!
 – Balance of registrants were blended responses including all of our 12 Days Lifestyles including: outdoorsy, camper, military, construction, fishing, ice fishing,winter sports, concerts & festivals, hunter, hiker, backpacker, runner, sailor, golfers, even someone in the costume Industry.
We also heard from:
A wildland firefighter, disc golfer. a cross fitter, offroaders, woods walker
& a veterinarian!
Some great feedback from women who registered worth sharing:
– “I hate to hover and muss. Much easier to stand and not touch the potty.”
– “I’m a girly outdoors person that always gets pee on her foot outside.”
– “Hiking, hunting, shooting, scuba diving nurse. Breast cancer survivor in 2014.”
– “I’m occasionally outdoorsy, currently pregnant and have to go all the time”
– “Outdoor working girl”
            and our favorite…
  “Pregnant for the time being – but originally started as an unhappy camper turned HAPPY CAMPER once I got my GG!

Women make the world a better place!  Don’t Take Life Sitting Down.
Be Empowered Women!

Happy Holidays to Everyone.

Practice in the shower!  (I always say that)

Founder & GoGirl User

Sarah Dillon GoGirl Founder Brands that Empower

Sarah Dillon
GoGirl Founder
Brands that Empower




Twelfth day of GoGirl – Everyday GoGirls

For the Twelfth Day of, the “12 Days of GoGirl Lifestyles” we are recognizing Everyday GoGirls Everywhere.

It’s been really fun and a trip down memory lane sharing the “12 Days of GoGirl Lifestyles”.  The final category of everyday Girls really encompasses all users and more.  Even with our 12 Days of GoGirl lifestyles identified there are still so many more lifestyle benefits.

Not that all women use it everyday, but a few women do and need to. There are so many situations where women can benefit from GoGirl.  Everyday activities, a walk, a bike ride, shopping at the mall, driving to the cabin or a night out with friends. Or maybe your house is under construction and your only bathroom is “occupied” and you have to go really BAD!!

Yes, there are endless places on the bike trails and around the lake and at the malls where we can run into some pretty disgusting bathroom situations. Fancy and fast food restaurants don’t always have greatest bathrooms and, I’m sorry, but some women are just incredibly messy and choose not to clean up before exiting the stall. College ladies, here’s a question — have any of you left a party and had to ask your girlfriend cover for you while you got into the squatting position behind a car or bush?  (Been there – done that!).

Yes, these are just a few of so many everyday situations where we might find ourselves glad that we have a GoGirl.  I’ve had a lot of fun these last 12 days talking about all the diverse lifestyles that women have, and where GoGirl can be of some help.   And there are still so many more, I’ve just scratched the surface.  That’s what I love about women and what I love about GoGirl.  There’s not a thing that men can do that women can’t.  We are proving that fact everyday and if GoGirl can help to eliminate a concern or a challenge that we could face while doing what we love, I find that very empowering.

I’d love to hear about your lifestyle needs!  Send me an email and tell me how you use GoGirl!

Last chance to sign up for the GoGirl 12 Days Give Away.  We will pick our winners tomorrow!  Good Luck!

Happy Holidays!


Sarah Dillon
GoGirl Founder and Everyday GoGirl

photo 4    photo 3
          GoGirl At the Lakes                                GoGirl in South Africa

photo 2 photo 1
          GoGirl at the Hotel                                       GoGirl Pilot


Eleventh Day of GoGirl – “I DO!” – Brides Everywhere

For the Eleventh Day of “12 Days of GoGirl lifestyles” – Here Comes the Bride!!

The biggest day of your life and you need a GoGirl?  Say What?

Who better than the Bride to use GoGirl when she’s all buttoned up, sewn up and zipped up?  Brides love GoGirl and here’s why.

I don’t know about any of you, but when I get excited/nervous (I remember my wedding day well – almost 20 years ago!) without fail – it’s when I gotta ‘go’!  Not great timing, but…it’s that’s just what happens!   Can any of you relate?

I would imagine many women would wonder why bridal shops would have GoGirl sitting on their counters.  Rooms filled with dream-like princess gowns, more silk and lace than you’d see in any other store, and the color “white” everywhere.  But then, as women are trying on wedding gowns and bridesmaid dresses, and squeezing themselves into something that has more tiny buttons than you’ve ever buttoned in your life –  you laugh – “sure hope I won’t have to go to the bathroom when wearing this!” – realizing you just spent the last 15 minutes just putting it on.  But – you look HOT in it!!!  So it’s all worth it!!

The jumbo Caribou coffee and possibly a glass of champagne you enjoyed are not going to wait…  Sitting on a toilet with a wedding dress is a bit of a problem.  GoGirl alone or GoGirl with an extension could be the perfect accessory.  No it’s not super romantic, but it may just make your special day or your sisters special day just a little more sane.  🙂

If you are a Bride-to-be, it’s so exciting, yet I know it can be overwhelming with the

Wedding Day GoGirls

Wedding Day GoGirls

long list of things to do and plan. One of them: What to get for a Bridesmaid gift?  Some have 2 – some have 22.   GoGirl is a perfect, fun – yet functional, cost effective gift for your friends and family.  A great idea came from a recent Bride who put together “Survival Kits” for her bridesmaids, and was very creative with all the goodies she included, and GoGirl was part of pack. Cute idea, right – and it’s something different!  (I love candles, but I also love originality).

So depending on the style of the dress, keep GoGirl in mind for a good back-up plan should nature call at it’s finest time.  And please, since this could be the most incredible and magical day of your life, (and I hope it is!) We strongly advise that you practice using your GoGirl BEFORE slipping into your wedding gown.  A little practice in the shower is a must to avoid accidents due to not knowing how to use it on the big day.

Congrats to all new Brides and Brides-To-Be!  Wishing you all a long and happy lifetime of love!

Ho Ho Ho –

Sarah Dillon
GoGirl Founder and Bride

Sarah Dillon GoGirl Founder Brands that Empower

Sarah Dillon
GoGirl Founder
Brands that Empower

FullSizeRender (3)


Biggest Day of Your Life = Biggest Dress of Your Life

Biggest Day of Your Life =
Biggest Dress of Your Life

Tenth Day of GoGirl – LET’S ROCK!

The Tenth Day of the, “12 Days of GoGirl lifestyles” is dedicated to music festival and outdoor concert Junkies everywhere!

Do you love outdoor music and art festivals?  We’ve been to Country Jam and Moondance Jam, Jimmy Buffet, Zac Brown, Keith Urban — I love them all!  Nothing better than hanging out to some great music, and washing down a couple bratwursts with a couple cold beers on summer days.

Over the past few years, our GoGirl teams have really had a lotFestivals3 of fun at some amazing music events.  We drive in with the GoGirl Mini-Cooper, set up our trademark pink and white tent, and put a GoGirl temporary tattoo on just about everyone we see. It’s a party – that’s for sure!

I’m really not trying to be a buzz kill, but let’s face it, after a couple drinks to stay cooled down, bathroom breaks are inevitable. We’ve all seen the long lines to the potty potties, but what are our choices?  Not a lot, right?  We expect it and we just deal with it.   Now, we’ve already touched on this topic of porta-potties and GoGirl in our “5th Day of GoGirl’s” germaphone blog, so I won’t get into the nitty gritty again, but I will say, ohhhhhh ladies, you really will want to have a GoGirl when using a porta-potty – especially at an event where there tends to be some “partying” going on!  Just trust me on this one…

There’s a lot of great music festivals already lining up in 2015.  Here’s a great list for

Country Jam - Eau Claire

Country Jam – Eau Claire

checking out 2015 festivals out,  – so enjoy, rock out, be safe and BRING YOUR GOGIRL! 🙂



And more thing, as we are closing in on the “12 Days of GoGirl”, I hope everyone has remember to register for our GoGirl Holiday Super Gift Basket, as the winner’s name will be drawn on December 12th.    If you haven’t, you can register here!

Thanks for reading – and Happy Holidays everyone!

Sarah Dillon

Sarah Dillon GoGirl Founder Brands that Empower

Sarah Dillon
GoGirl Founder
Brands that Empower

We Fest

We Fest – Willing Tattoo Participants

Ninth Day of GoGirl – Calling Hollywood!


The Ninth day of the “12 Days of GoGirl Lifestyles” is dedicated to women with costume or clothing based needs. Women like Jennifer Lawrence and women who wear tight fitting or obscuring outfits like wetsuits.

Jenifer Lawrence is one amazing actress!  The Hungry Games, American Hustle, Silver Linings Playbook, – her list of movies is long.  So what does this have anything to do with GoGirl?  Fair question. Here’s the answer….

Last May, while Jennifer was hitting the media trail promoting her latest film, X-MEN: Days of Future Past, she was explaining to Kelly Ripa (LIVE with Kelly & Michael, morning talk show) how she “managed to pee” when she was on the set for hours, filming. You guess it! GoGirl!  Kelly was like, WHAAAAT???  I loved the conversation those two had because it’s exactly what I hear all the time.  Very typical, started out laughing, (what I call the “giggle factor”), Jennifer then actually used the word “fun” and Kelly’s comment was “wow! How empowering” Even admitting the fantasy of wishing to stand and pee just like a guy!  (Haven’t we all?)   And this is why I love talking about GoGirl!  View the Jennifer Lawrence video here.

So I decided to explore this new GoGirl category.  Women wearing costumes, or tight fitting outfits like wet suits. Whether it’s for a blockbuster movie, Broadway play or a Disney Character, or underwater diving, it can be a job requirement  for many women to suit up, full bladder or not.

Tapping more into this unfamiliar market, through a friend of a friend, who has a friend, who knows someone, I was introduced to Markie Miller from San Francisco, who actually designs and creates dresses (some rather snug) and costumes for some big Hollywood named actresses, (was currently working with Uma Thurman). She was explaining to me how she often has to improvise some of her designs, as some just don’t have “easy access”. Markie, like so many, had never heard about GoGirl and was, literally, thrilled to learn of such a device.  She now proudly keeps a GoGirl stash in her tool box and passes along to those who may need it. (Yes, her tool box!)  She now carries the GoGirl Extension also that helps make these wardrobe based needs a little easier.

I wish more people knew about GoGirl. Yes, it’s true that I drive around in a pink

GoGirl Mini Cooper

GoGirl Mini Cooper

and while Mini-Cooper, wrapped with the words, “GOGIRL – Don’t Take Life Sitting Down”.   It’s a fantastic moving billboard, frequently receiving the ‘thumbs up’ from other drivers, and always a great conversation starter in a parking lot, but still, soooo many more women should know about GoGirl and the benefits it can provide – for so many different lifestyles.     We’d love to have more “Kelly and Jennifer” conversations!

So help me get the conversation started this holiday season when sitting around the tree!  I promise, it’s a fun one, and once they stop scratching their head, they’ll say – “ya know – that DOES make sense!”

Happy Holidays everyone – and thanks for reading!

Sarah Dillon
GoGirl Founder

Sarah Dillon GoGirl Founder Brands that Empower

Sarah Dillon
GoGirl Founder
Brands that Empower